Miss Springmaid (2016)

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Miss Springmaid 2016

Miss Springmaid 2016 - Discover how an innovative ad campaign made Springmaid sheets a household name.

Title: Miss Springmaid
Genre: Documentary, History
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Cast: Rick Sebak, Sanford Adams, John Bane, Fran Johnson, Dana McCullough, Betsy Newman
Crew: Steve Folks (Writer), Steve Folks (Director), Mark Adams (Cinematography), Christine Brouwer (Art Direction), Xavier Blake (Other), Lynn Cornfoot (Other)
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Overview:"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

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Release: Mar 01, 2016 Runtime: 27 minutes Quality: HD IMDb: 10 / 10 by 0 users Popularity: 0.0286 Budget: $0 Revenue: $0 Language: English

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Miss Springmaid 2016

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